Privacy policy

Privacy Policy

Effective Date: 1st July 2025

Welcome to Ashorizon.store, your trusted destination for exquisite watches in Pakistan. This Privacy Policy explains how we collect, use, disclose, and protect your personal information, in accordance with applicable laws of Pakistan, including the Prevention of Electronic Crimes Act (PECA) 2016, and the Draft Personal Data Protection Bill.

1. Introduction

Your privacy is paramount to us. This policy outlines how Ashorizon.store collects, uses, shares, and secures your personal data when you visit our website, make purchases of our watches, or interact with us online.

2. What Information We Collect

We may collect the following types of personal information:

  • Identification Data: Your name, phone number, email address, and your billing and shipping addresses.
  • Transactional Data: Your order history and payment details (which are securely processed via third-party platforms like JazzCash, EasyPaisa, or Bank Transfers).
  • Technical Data: Your IP address, browser type, operating system, referring URLs, and device information.
  • Communication Data: Records of your interactions with our customer service via WhatsApp, email, or live chat.

3. Legal Basis for Processing (under Pakistani Law)

We process your data based on:

  • Consent: When you sign up, place orders, or opt into our marketing communications about new collections or offers.
  • Contractual Necessity: To fulfill your watch orders and provide our services to you.
  • Legal Obligation: When we are required to comply with taxation or anti-fraud regulations.
  • Legitimate Interest: To continually improve your experience on our platform, secure your transactions, and ensure your satisfaction with our products.

4. How We Use Your Information

Your data may be used to:

  • Process and deliver your watch orders.
  • Manage payments and refunds.
  • Provide attentive customer support for your queries.
  • Send you order updates or promotions (with your explicit consent).
  • Improve our website, product offerings, and your overall shopping experience.

We do not use your personal information for any purpose beyond those stated above without your explicit consent.

5. Sharing & Disclosure

We do not sell or rent your personal data to third parties. We may share your information with:

  • Third-party logistics providers: Such as courier companies for the secure delivery of your jewelry.
  • Payment processors: To facilitate your transactions.
  • IT service providers and website platforms: For the operation and maintenance of our website.
  • Government or legal bodies: When required by law or judicial orders under PECA.

All third parties are contractually obligated to handle your data securely and in full compliance with Pakistan’s privacy regulations.

6. Data Retention

Your data will be retained as follows:

  • As long as your account with Ashorizon.store remains active.
  • For as long as required by tax, accounting, and other legal regulations (typically up to 7 years).
  • Until you request its deletion, unless we are legally restricted from doing so.

7. Your Rights Under Pakistani Law

You have the right to:

  • Request access to the personal information we hold about you.
  • Correct or update any inaccurate data.
  • Request deletion or restriction of your data.
  • Withdraw consent for marketing communications.
  • File complaints with data protection authorities once the Personal Data Protection Bill is enacted.

To exercise any of these rights, please email us at: ashorizon.store@gmail.com

8. Data Security Measures

We take data protection very seriously and implement robust measures, including:

  • SSL encryption across our entire site to protect data transmission.
  • Secure hosting servers to safeguard your information.
  • Strict access control to sensitive data.
  • Anti-malware monitoring and firewalls to prevent unauthorized access and cyber threats.

We comply with PECA 2016 to prevent unauthorized access, data leaks, and other cyber incidents.

9. Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal data from minors. If we discover such data has been collected, it will be deleted immediately.

10. Cookies & Tracking Technologies

We use cookies to:

  • Maintain user sessions (e.g., keeping you logged in).
  • Store your cart contents and Browse preferences.
  • Analyze site traffic via tools like Google Analytics to understand how our website is used.

You can disable cookies through your browser settings, though please note that some website features may be affected.

11. Cross-Border Data Transfers

While our operations are primarily based in Pakistan, we may utilize global service providers for website hosting and analytics. In such instances, data is transferred securely and in line with recognized global data protection standards.

12. Changes to This Policy

We may update this policy periodically to reflect changes in legal requirements or our services. Any updates will be posted here with a new effective date. We encourage you to review this policy regularly to stay informed.

13. Contact Us

For any privacy-related concerns or questions, please don't hesitate to contact us:

Ashorizon.store

📧 Email: ashorizon.store@gmail.com

📞 WhatsApp: +92 323 4525436

We are committed to handling your data with transparency, dignity, and respect, ensuring your peace of mind while you shop for beautiful jewelry with us.